SMS Marketing
It’s also known as text message marketing sustainable or text marketing.
This is a permission-based mobile marketing strategy where you send promotions, deals, coupons, alerts and more straight to potential customers’ phones via text messages of 160 characters or less.
One of the reasons SMS marketing is such a powerful mobile advertising strategy is because text messages have high deliverability, open and engagement rates. The stats show that:
People open and read around 98% of text messages
Most people respond to an SMS message within 90 seconds
The response rate for SMS marketing is 45%
Since text messages are so short Many marketers include a link
where recipients can get more information or a code that triggers follow up information. One best practice for SMS marketing is to avoid overusing it; the tactic is most effective for time-sensitive promotions.
Does SMS Marketing Really Work?
Yes. On average, 98% of all text messages are read. And 90% of those messages are read within just three minutes.
With digital marketing channels like social media, you could have the greatest marketing messaging in the world—but the algorithms only show your content to a fraction of your followers. And with email, you can spend a lot of time on design and copy that ends up in a spam folder or is just plain ignored.
That’s why texts are the ultimate marketing medium. They’re easy to send, and almost always read by your audience
Businesses use it to:
- Boost sales:Send promotions, discounts, and limited time offers to grow revenue
- Build relationships: Provide customer service and support with 2-way conversations
- Engage your audience: Quickly share important updates and new content
- Generate excitement:Host text-to-win sweepstakes or text-to-vote polls
- Collect leads: Allow potential customers to sign-up for texts or send in one-off questions
- Nurture leads:Follow-up with leads and keep them engaged with the occasional text
