Service - PPC

Pay Per Click Advertising

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Pay-Per-Click Advertising

Introducing PPC

PPC is an online advertising model in which you pay each time a user clicks on one of the internet of their online ads

This can be a very cost-effective way to drive traffic to your website and grow your business. But it takes time and effort to do it right. Several factors can affect your

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What makes Pay Per Click advertising amazing

PPC costs, including:

The relevance of the keywords you choose to bid on

Are they the search terms your best audience is really using to find products they want to buy, or solutions to their problems?

The quality of your ads and landing pages

Google awards the best ad placements and the lowest costs to businesses that provide a good consumer experience. Your click-through rate, or CTR, is a good indication of whether your ad creative is resonating with people.

A solid account structure

Your PPC account is like a house. Everything needs to be built on a strong foundation. Learn more about effective account structure in this guide.

The Basics PPC is used for all types of campaign goals, including:

Increasing sales

Generating leads

Promoting brand awareness

Main Platforms For PPC

Google Ads

Run on Google, Search Partner sites, and Display Network sites, Google Ads is the largest pay-per-click platform. Google Ads was launched in October 2000 and has gone through several iterations over the last 17 years. Google Ads is geared toward the entire spectrum of companies from small businesses to Fortune 500.

Microsoft Advertising

Similar to Google Ads, Microsoft Advertising is a pay-per-click platform showing ads on the Microsoft and Yahoo networks. The platform also utilizes Search Partners. Microsoft Advertising is primarily keyword-based advertising. As of 2017, Microsoft advertising has 137 million unique desktop searchers on the Bing Network

HOW WE WORK

We at Viralexa has developed a step-by-step process to initiate a PPC campaign.

Strategy Design

Before we launch your PPC Ad campaigns, we move to understand your marketing goals after which we develop a clear blueprint that is targeted to maximize your PPC budget.

Campaign Execution

This process sees our PPC certified specialist’s set-up your campaigns to suit your marketing goals across PPC advertising networks. We simply ensure that your message resonates with your lead prospects.

1. We research the selected and appropriate keywords for your business and those which can be used cost-effectively.

2. The selected keywords are verified based on targeted audience, in order to generate the right results. This is a significant part of our PPC service because it ensures the desired results.

PPC Monitoring

Once your campaigns are live, we monitor the performance, and we utilize smart bidding methodologies to make real-time adjustments based on what is & isn’t working. PPC Reporting. We keep you informed throughout the serving of your PPC campaigns by delivering transparent reporting, so you know exactly how your campaigns are performing.

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Pay Per Click Advertising

PPC is an online advertising model in which you pay each time a user clicks on one of the internet of their online ads

The best solutions for
growing your business